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Dawn McAvoy Fractional CMO

Dawn McAvoy Fractional CMODawn McAvoy Fractional CMODawn McAvoy Fractional CMO

Pattern recognition. Strategic execution. Measurable growth.

I figure out what others miss. Then I fix it.

See Resume

Dawn McAvoy Fractional CMO

Dawn McAvoy Fractional CMODawn McAvoy Fractional CMODawn McAvoy Fractional CMO

Pattern recognition. Strategic execution. Measurable growth.

I figure out what others miss. Then I fix it.

See Resume

No challenge was too great. Dawn built a team, created and executed on a plan, and played a critical role in exceeding aggressive sales goals


Linda Trude

Why hire a fractional CMO? Clarity, experience, and results.

You'll start solving the right problem. Immediately.

Your team is working hard. Your campaigns look good. But pipeline isn't growing the way it should. Your board wants answers. Your team is exhausted. And you're starting to wonder if the problem is you. It's not.

The problem is that most leaders optimize what's visible—the campaigns, the dashboards, the metrics everyone agrees to track. I find what's underneath:

  • The messaging that doesn't match what customers actually want
  • The handoff process where leads die quietly
  • The brand positioning that's technically correct but meaningless
  • The team dynamic slowing everything down

I read patterns most people miss. I spot the gap between what organizations claim to value and what they actually do. I know when something looks fine on the surface but isn't working underneath. That's the difference between cosmetic fixes and actual growth.

Results: 426% pipeline growth. 80% of sales pipeline from marketing. $3.5M to $89M revenue scaling.

Get a functional engine, not a shelved strategy deck.

You don't need another strategy deck that sits in a folder. You need immediate capacity, hands-on execution, and stability during transitions.

I come in and do the work:

Interim Leadership: Maintain stability and develop internal leadership during hiring searches or transitions.

Transformation: Rebuild marketing from scratch, reposition your brand while maintaining momentum, or unify teams after M&A.

Systems: Establish the MarTech stack and processes that let you actually measure what matters and reach the right audiences.

Whether you need a team of one to build from scratch or leadership for a global organization of 35+, I've done both. I've scaled companies through IPO and rebuilt marketing engines from the ground up.

I only work with organizations that mean it.

If you're looking for someone to polish your 'good enough' product or perform diversity without believing it—I'm not your person.

I work with EdTech and B2B SaaS companies that genuinely serve diverse communities. That build products addressing real problems for real people. That lead with integrity, trust their teams, and value authenticity as much as results.

I bring 15+ years of strategic marketing expertise and a perspective most leaders don't have: I've navigated progressive vision loss while building my career, which taught me to see problems differently and find solutions others miss.


Need a true partner who can figure out what others miss? Let's talk.

Let's talk!

Copyright © 2026 Dawn McAvoy - All Rights Reserved. 

Images from saved samples or created with Canva or DaVinci.

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